It was the fall of 1996 when Canada Post announced that they would be increasing the cost of ad mail substantially. Businesses in the City of Airdrie and surrounding communities scrambled to find an effective alternative to the now cost prohibitive postal service. Within weeks, ADvance Distribution was formed.
ADvance Distribution not only offered a cost effective way for retailers to have their sales flyers delivered, but also ensured that the advertiser's message would be delivered dry and legible, no matter what the weather conditions might be. This was done by placing flyers in plastic bags made from recycled plastic, and then hanging them on residential door knobs. Distributing the flyers in this manner also ensured that the flyers were always taken into resident’s homes, as they would have to take the bag off of their door knob when entering their home. This form of flyer distribution has proven to be superior to the practices of other flyer distributors that roll them up with an elastic band and leave them to the elements.
As ADvance Distribution grew, they noticed that the sending of a sales flyer on a regular basis was a financial hardship on some of the smaller businesses. So they began to work on the concept of a cooperative flyer. The idea was to have a flyer that highlighted multiple businesses, who would then in turn share in the costs. Different formats were considered, but none of them were acted on until September 11th of 2001.
It was September 11th, that inspired the launching of “Here’s the Scoop”. With every newspaper, radio station and television station showing the horrors of the terrorist attacks of 9/11 over and over, it was decided that this would be the perfect time to launch a “Good News Newspaper”. The publication is supported by advertisers, just as any traditional newspaper would be. But the news is limited to good news. The pages are filled with community events, heart warming stories and lots of jokes and humour.
The concept was a success. In fact, it has been so successful that the publication now boasts a readership of over 50,000 people every week. And as ADvance Distribution enters it’s 19th year in business, the company owes much of its success to their flagship publication, “Here’s the Scoop” which is now entering its 13th year of circulation.
ADvance Distribution has now expanded into offering branding packages, marketing campaigns, graphic design and printing of everything from sales flyers and postcards to letterhead, business cards and envelopes. The company has become a one-stop shop for clients to put together a successful marketing campaign for everything from grand openings to seasonal sales.
Although ADvance Distribution has had the honour of being nominated for several various business achievement awards over the years, it is their readership and clients they are most proud of. It is through the support of their clients and their loyal readership that support the advertisers, that ADvance Distribution and "Here’s the Scoop" have been able to grow and prosper.
Winning Edge Awards [a small business (50 employees or less) that exhibits outstanding achievement in innovative practices, customer service, and growth and actively participates in the community.]
We are proud to be the Winning Edge Award winners in 2003 and 2011.